Turning barriers to exercise into reasons to engage
Bold helps members move more and engage with their health more often, improving Star Ratings, driving clinical outcomes, and increasing member satisfaction.

The Bold difference
Unlock the Star Ratings value of exercise for payers
Bold is the only exercise solution for Medicare Advantage Organizations that delivers across Star Ratings, clinical outcomes, and member experience.
Features
A modern approach to exercise your members will love
Built from the ground up for older adults, Bold is an intuitive platform that helps each member start and sustain lifelong healthy habits.
More than 95% of older adults have a chronic condition, and 80% have 2 or more; Bold ensures that every member has access to appropriate exercise that can deliver real-world benefit.
Bold’s exercise and educational content is created by a team of experts in healthy aging, including clinicians, physical therapists, and trainers.
Sophisticated behavioral science is embedded in every aspect of the Bold experience to keep members engaged month after month.
Bold screens every member at onboarding for HOS-related risks and assesses members across dozens of progress metrics to help plans achieve their clinical and quality goals.

Results
Our outcomes, your impact
Bold is the modern exercise solution for Medicare Advantage Organizations, delivering the value plans should expect across clinical, quality, and member experience.
Testimonials
What members say about Bold
Improving mental and physical health through compassionate support.
“Bold has been life changing for me physically, cognitively, and emotionally. The trainers are outstanding in their ability to connect with an aging population from varied backgrounds.”
“When I started Bold, two and a half years ago, I did two 15-minute workouts a week. Took me a year to progress to three 25-minute workouts each week. Now I can do five 45-minute live classes! The process works!”
“My family has commented on how my outlook on my long-term goals for my health and fitness has grown exponentially since I joined Bold.”
“I have seen such an improvement in my strength, flexibility and cardio endurance since doing Bold’s live classes.”
Working with us
Frequently asked questions
Who does Bold partner with?
Bold partners with Medicare Advantage plans, provider groups, and health systems to improve older adults’ quality of life, reduce care costs, and drive clinical outcomes. Get in touch with our team to learn more about how Bold can support your goals.
How many people does Bold currently serve?
More than 10 million Americans nationwide have access to one of our products through our partnerships.
Is Bold clinically validated?
Yes, Bold’s outcomes have been verified in third-party analyses by plan partners to show reduction in falls, hospitalizations, and total cost of care.
Blog
More from Bold
Get the latest insights from our team of experts on member engagement, Stars, and more.